Bespoke packaging can preserve products and enhance the customer experience. New materials and innovations are becoming available at an increasing rate and can be the first physical contact that the consumer has with your brand. This creates a unique opportunity to convey powerful first impressions to your customer base, says Actionpoint.
The company asks, what does your current packaging say about your product? Does it employ maximum persuasion? Is it tailored to gain the best results in every one of your markets?
The third generation, family-owned business that has been delivering bespoke packaging solutions for UK businesses since 1975 and has some interesting examples of strength and design on its stand (A315).
In April, the company will launch its refurbished Packaging Creating Lounge, a bespoke packaging experience which turns packaging ideas in to reality. The company can work with customers to craft ideas to design the perfect packaging for a product before the in-house designers produce a prototype ‘there and then’. The packaging is put through its paces in the testing room immediately.
The company is also highlighting its Eden range of fully recyclable or biodegradeable tapes, bubblewraps, strapping, document wallets, polybags, stretch film, padded mailers and edge guards.