Bournemouth-based video production and marketing agency The Collective, exhibiting this week at Southern Manufacturing and Electronics 2017, says that of all of the marketing services it offers, video is becoming its most sought-after, with more and more businesses recognising the value of having either a company or product-focused video. To reflect this, at Southern this week The Collective will be offering all exhibitors a free 30 second video of their stand. This includes, if they wish, an opportunity for someone to conduct a ‘piece-to-camera’ which provides a great opportunity for a director or senior member of the team to record a message to customers or explain what the show means to them. Featuring a person on any video helps to ‘personalise’ the message and it can often be used as a voice-over as well.
James Howes, Managing Director at The Collective, is passionate about the benefits of video for engineering companies:
“10 years ago having a video was considered a luxury – but now it’s a necessity” he states. “The appetite for knowledge from customers is bigger than ever, but their time is more precious than ever. So if a company can use a video to demonstrate what they do, and how they do it, in an engaging and modern way, so many more people will watch it as oppose to reading something. And the video can be used in multiple marketing activities, including your website, in social media, in your offices, as a sales tool, on e-flyers etc.”
James will be offering the 30 second package on all 3 days of the Show. Exhibitors can arrange an appointment by calling The Collective on 01202 900954 or by visiting stand H38. Terms and conditions apply. More information at http://www.thecollectivegroup.co.uk