ASIC’s no longer out of reach, says SWINDON Silicon

SWINDON Diagram_tmb“ASICs are no longer out of reach – they’re a cost effective solution to your problem”, says SWINDON’s Sales & Marketing Director, Richard Mount. The firm will be exhibiting at Southern Electronics 2014, showcasing – amongst other innovations – its latest latest developments in Tyre Pressure Monitoring Systems. A global leader in high quality, high performance mixed signal ASICs, SWINDON has a long history in the automotive industry. Many of the current generation of top-of-the range cars rely on driver assistance and safety ASICs in applications like engine management, traction stability, dynamic braking, rain and light sensors and much more.

The firm points out that it isn’t only the automotive sector that can benefit from ASICs: a wide variety of industries use SWINDON ASICs for factory automation, industrial controls, sensor interfaces and instrumentation. A highlight of the stand will be a large “chip” touchscreen display which the company claims provides unprecedented levels of functionality within a simple to use man/machine interface.

Part of Schrader International, the global automotive and industrial system component supplier, SWINDON’s UK based design team has developed ultra-low power, high speed ASICs for a wide range of applications from consumer electronics to defence and medicine. The company’s state of the art wafer probe and ATE test facilities ensure an unrivalled ASIC solution offering.

Find out more on stand H45 or visit  for more information